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A striking example of mid-century French advertising, this ceramic ashtray was created as a promotional object for a heating and fuel company based in Lille. More than a simple utilitarian piece, it reflects a period when branded objects were made with real decorative quality, combining commercial identity with regional craftsmanship.
Hand-decorated in vivid enamel colors, the design features stylized industrial heating equipment alongside the names Nord Chauffage Automatique, Socca, and Carbo Fuel. The rich oxblood-red ground, contrasted with green, cream, and black detailing, gives the piece a bold graphic presence. The reverse stamp indicates Emaux de Longwy, decoré à la main, confirming it as a hand-decorated French enamel ceramic.
Key Features
Origin: France
Maker: Emaux de Longwy
Date: Circa 1940s–1960s
Material: Hand-decorated enamel ceramic
Type: Advertising ashtray
Dimension: 13 cm
Decoration: Industrial heating illustration with company branding and hand-painted enamel details
Markings:“Décoré à la main”, “Made in France”, Longwy stamp
Condition: Good vintage condition with visible craquelure and light wear consistent with age
A rare and characterful piece of French advertising history, where enamel craftsmanship meets industrial graphic design.
Disclaimer: All our products are vintage or antique items that have been previously used and loved. As such, they may display signs of age, wear, imperfections, or minor defects that add to their unique charm and authenticity. Some items in our collection have been carefully restored or preserved, while others have been left in their original untouched condition to honor their history and character. We invite you to appreciate the stories these timeless pieces carry.
